branding basics

CASE STUDY:

Nowadays I never miss a function. If I won’t attend I would have miss all these:

PROCEDURE:

1.       There you can see pakka branding.
2.       You just 22, sitting like a jerk in a community of aunties and uncles having an average age of 55 years.
3.       I used to hear success stories more than I read during these kind of gatherings , rather I call it as kitty parties ( where lot of unknown aunties gather together for discussing 100 % crap topics).
4.       100% includes placements! Irrespective of what branch he/she studied, if she/he got placed (even in a call centre) then that he/she is the star stud of the day.
5.       One aunty: “you know what? Kochu rani [fake name] got 95 % marks in engineering!! “
6.       My mom looked at me! Eeh nope…  starred!
7.       ‘come on mum, she is kidding. This is not SSLC board exam!’ I’m trying to convince her with ma eye expression.

8.       “ Also she got placed in Wipro, between, what your son doing nowadays?” the inevitable. My mum got caught at last.
9.       “eeh..he is going for a practice, you know training kinda thing” [what practice mom??  Dancing??]
10.   “ Are bayyaa??? No campus?!!”  That aunty was so excited like someone played ‘gangam style’ in that room.
11.I interrupted: “ya , we got a vast campus.  Aunty I’m not interested in software.”[between, who are you? I never see you anywhere in ma clan gatherings. Are you an exclusive product for this placement-crap-enquiry?]

RESULT:

                                                            Return journey to ma home is like black and white old mallu film… rain, thunder, BGM of sad song….i’m not dare to tell this ’mom, I’m working on something big. Till I prove I need to sit like a jerk in these kitty parties.’ Dad is not giving car steering, again a jerk sitting next to him as a co-driver. I’m totally sucked, screwed up and eeh… I’m not daring to use offensive words in ma blog till now!

OBSERVATION
                                                                                     Now this is what happened during that meeting. The unknown-placement aunty branded her daughter as a youth icon. Giving a message to common people that without placements you not gonna survive, like life without oxygen [LKG science]and I’m projected as a ground zero boy![hi readers, I’m speaking about myself!!]
 The kochu rani, sissy girl scored. I hardly know that girl, but that girl beaten me like nothing.
CONCLUSION:
                                Take it from me, this kinda kitty parties are our reference point.  If you people really want to brand something, don’t miss these kinda functions.
With regards,
Ground zero {as per unknown aunty evaluation}

Theevram review

HAPPY DAYS: Theevram which is an experimental movie with an intense first half which hooked up the viewers taking a complete twist and making a thriller movie into complete unthriller. Its an experiment script and we can appreciate the efforts. Second show,dulkar's maiden movie too was a experimental script and hit the box office. Lets welcome this kinda trails. Film industry is all about trail and error method. I wish this experimental movie might satisfy the appitate of 'different' loving audience. My verdict:3/5

Sherlock Holmes: BLIND MULTI TASKER

time:08.58 am

venue:Electrical class room

purpose: project topic review

Sherlock Holmes: “Brilliant! So that was your secret project topic: INTELLIGENT ENERGY SYSTEM.

 So first you simulate it using MATLAB software and then proceed to hardware for final project! 

 Absolutely brilliant idea  for a project.”

Sherlock Holmes is not tensed about our project presentation which going to happen next.

Jasin A colleague was sitting next to us with half mouth opened!

SH continues: “so what made you keep awake today? You didn’t have your breakfast from home, why?

You used to stay awake, but what made you stay awake longer?  You didn’t take bath, and you slept hardly two or three hours?”  SH seems so keen about him.

 Jasin: “yes..eeh….” jasin couldn’t complete the sentence.

SH interrupted: “ aah… presentation of your project in front of faculty. So you had puri and bhaji today morning?”

Jasin:“yes .. You are right” jasin told it in cold voice.

SH: Ooh… You went to military canteen last week end? Between I send a mail using your laptop.

Jasin: Impossible! Its biometric password protected.

SH:Sorry , I send it last day. It was just password protected. Today only you made it biometric!

JASIN: I never know you hack me like this.

SH: You are a multitasking guy and how you missed it? yeah.. since you are a multi tasking guy, you give away your password like nothing?

Sherlock Holmes new movie paused downloading when it reaches 26 %. You used torrent right?”

Jasin: So you cracked my password. But how, is it Rahul Tyagi’s course material you used for the same??

SH: There is nothing technical here! Just observation!

I interrupted: Now its action time SH. It’s our turn . Presentation of our project topic

SH: I guess I don’t have any idea what you are talking about. But I’m confident that our faculty too doesn’t have any idea what so ever. So be confident in what you are telling, doesn’t matter whether it’s a Himalayan blunder or not. Presentation is for just 20 minute and we have enough time to impress them, but faculty doesn’t have enough time to prove we are wrong and even for a deep research. Come on man, lets rock!

AT CAFTERIA:

Me: EVERY TECHNOLOGY IS A BLUNDER WHEN IT’S INTRODUCED ! How you used that line in front of Aseem sir and Nigel sir!! You were telling blunders and you questioned them??? Awesome man!!

SH: told you right! I got dialogues. I’m not a techy guy like you and I’m not tensed too!!

Jasin:  coffee??

SH: Sure, black with 2 spoon sugar. What you expect in return?

Me: of course, explanation! we all are rational people :-0

SH: I’ll complete my dialogue in 15 seconds. Catch me if you can.

Watson.. Think! I went through his belongings when he is not in class room. IEEE spectrum magazine, EFY and MATLAB software cd. He didn’t mark anything to give a clue for his secret topic. But a wrinkled page shows how frequently he is turning those pages and I identified the topics in two magazines and as a techy guy he loves innovation. So it’s something that clubs wind energy from spectrum magazine and solar tech from electronics for you and matlab cd proves he is trying for a simulation!

                                                                   Now his presentation tension. Look at his droopy sleepy eyes. The way he folded his sleeves, tuck-in in style, uncombed hair, pant’s zip which not closed completely indicates- carelessness due to tension. His oily hand shows what he ate today morning.

                                                                              Now military canteen visit: look at his branded socks and belt which is not matching with his old costumes. He is not a man with brand taste, still he have something like this means- his father an ex military and all those things are available with cheaper rate from military canteen and all those seems new. It proves he went to canteen during last week end.

                                                      Why he is a multitasking guy?  Tester , 4 colour pen, 2 other pen, lot of papers in pocket, sticky note stains on laptop is more than enough to prove he is a multitasking guy and he definitely got lot of accounts to manage and he simply use numerical as passwords! 123456 that are how I cracked his password after several try…. Of course I admit several try! He changed to biometric password today, that’s why I’m forced to tell 26 % download status and due to this rush for presentation he probably forget to resume the download when he reaches home  last evening!

                                      So that is so called explanation of Sherlock holmes regarding BLIND MULTITASKER.

Jasin: I’m a perfect multitasking guy. I completed the download today morning itself. Here it is. Keep this cd with you. It’s worth watching!! Everything else was absolutely right!!!

                                                            On the way back SH seems extremely silent.

Me: that’s ok man… only downloading thing went wrong! Because he is damn smarter than you!

SH: how was our presentation?

Me: mine was fine, but your performance at cafeteria was extra ordinary! Absolutely extra ordinary!”

SH: Is it? But people used to tell, PISS OFF!!

Signing off,

Dr.watson

221B Baker St.

London

Sherlock holmes: a game of shadow messages

SHERLOCK HOLMES BEGINS!!

”She got bus to Thaliparamba at 5pm and she didn’t get a seat to occupy till Sreekandapuram. The bus was travelling through Chemperi hospital road. Not through other 4 routes to Sreekandapuram. She took a limited stop bus to kannur from Thaliparamba. And her mobile battery got exhausted when she approached closer to home. Her brother is there at home for leave.

Now please feed your BSNL secret no.in ma mobile. The same number you using to contact her which we don’t know!

Sherlock holmes ended his short speech with a smirking smile :>
It took hardly 30 second to complete this dialogue.

“What the hell.. You know each bit of information. Are you spying over her???

Watson was so much confused and asked him.

“You hardly know that girl and I don’t think you will try to find her details. Then how you know all these things with precision??”

“I just told the facts which I am forced to tell because of ma basic instincts!” Holmes smiled.

“I need explanation Mr. Holmes!!!” Watson was stern this time.

“Okay..this is it, there is no magic/spying in it. I just had gone through Mycroft's inbox               [ Holmes's friend]. Till 4.47 pm Elena, Mycroft's girl friend messaged him with long texts. And she sends ‘:-)’ smiley after 8 min means she got a bus at 5 pm. So that bus is none other than ’voyager travels’. Holmes told without any emotional variation on his face.

“Wow! That’s Fine.. That’s simple too! Though I didn’t think like that. How you know bus is crowded??” Watson continued with his doubts.

“See her smiley replies. She need to engage him through texting, but not properly as usual means, she is struggling to get a seat in bus."  Holmes is bit serious now.

“How you came to know??  Bus traveled through shortest distance? Since ‘Voyager travels’ used to travel through longest possible route to reach Sreekandapuram?[arural place in India]”

Holmes seems restless. “Its again her message. ‘Hey’ exactly after 20 minutes. During that evening time you won’t get a seat till you reach a main town. That’s Sreekandapuram,Kannur”

“Hey, you are right I think. That day there was a surprise bus strike. So maybe that’s why it changed the route.” Watson now feels bit convinced with Sherlock.

“Fine, now how you know she caught a limited stop bus???” Watson desperately need an explanation for that.

“Ya, TT don’t have stop anywhere near to her home. And the message ’ get u later’ shows the speed of her bus. A private bus won’t bring her home so fast! So it must be a limited bus” Holmes now showing bit more pride than before while he stating facts! He continued.

“The ‘ok’ message of our friend Mycroft is not delivered means her mobile battery is empty.

Her message ‘you there’ after a long time close to midnight means she is engaged with something else. Not television of course. A public holiday on Monday means it’s her bro home for leave.”

“Possibility of guests? cousins?” watson interrupted.

“She got a reserved character and introspective girl! She is not that social. And it’s a wild guess of mine, I admit. But that’s the only possibility!!” Holmes still with pride.

“Secret sim is your next question no?

Eehmm.. you know current service provider got a poor signal there. But those late night messages which were send frequently means she switched to some other connection. Since it’s a party village[where govt. privileges are more] , I believe BSNL will have the strong signal and ‘pyari Jodi sim’ is with her bro. Else she would have used it like all other girls in our hostel! And our friend took another sim for contacting her alone. Of course all 1 girl obsessed boys do the same. question is 'when she gonna betray'!! ! Holmes gave a sigh with satisfaction.
Till now Mycroft was sitting there without any comments and complete silence. but the statement betraying made him bit disturbed and annoying. He took sherlock's mobile and fed his new BSNL-secret-number and left the room!!

“So I’m supposed to call you brilliant?? Huh??” Watson is smiling now :) :)

“Nope… call me JERK!!

Sherlock Holmes left his room quickly… may be for some oxygen!!
signing off,
Dr.watson
221B Baker street
London.

FB stupidity

• Facebook is a feminist site.




”A girl updating her status : “I miss my mom



Within one hour: 100 likes, 70 comments!



This will be the response:



Ooooohhhh….



Cho chweeeeeettttt….



Accept my friend requesttttttt :p :p



I got inspired from this and updated my status : “I miss my mom :P “



I waited for one minute.. no response… one hour… no way… after one day I got a comment for the status : “grow up kiduuu!!”



And the worst part:it s ma sister



• Facebook and robbery.

If you updated your status as ‘I’m gonna hangout with my friends’.. same night you can find a message:

"hey bro, your room got robbed."

But its not tough to catch the thief. Because the robber itself upload those robbing pictures and for his stupidity he might tagged me in his picture. Shocking climax is this. Me and robber got four mutual friends!



• Girl’s pic downloaders



This is another category.



Wheneva a girl upload a picture, next moment he download it into his PC. If I ask who is this girl,then starts the platonic love story!



“I poked her once..twing… she poked me back ..twing twing…



Then we chatted whole day whole night long.. We were in love long for long four years and all {she might seen this FB thing 2 days before}



I saw my best friend’s girl in his pc and I asked the same… then again same platonic love….



At last I asked him, how many EX GF you got???



He replied :“eeehh…around 3 GB in ma PC???”



• Break up girls



“You breakup with #####???” I asked a friend



“How you know that??” he got wondered.



“ The whole world knows buddy!! Check your wall… she told those three loving words : “ I dumped u!!’ “



And I saw so many likes for that post and most of them were his friends.



Last day a girl told me.. “I planned to dump him.. but I didn’t.. I got !”trouble with ma net connection



• Don’t forget your past



How many of you have facebook account??? Ohh!! How proud you are!! I GOT A FACEBOOOOK ACCOUNT!right?!! But for all FB users had a past which you forget without any regret.. isn’t it??? Is that fair.. no?? aree bhayaa.. “I’m speaking about



ORKUT!”



Thank you for reading this FB stupidity!!!



WITH REGARDS,



FBF

BACK FIRING TRICKS

BEFORE FRIENDSHIP DAY

@2.00 am[ FB online]

me: eey entha aseem sirne padikka???mathiyeda research!!! :P
jasi: soap benda!! karyam para!!
me: aliya!! nammuke arjune oru pani kodukkam???
jasi:ok!
me: i will send the pic to edit!
jasi:ok!
me: i will find the malayalam font to use!
jasi:ok!
me:please find pics from goa trip?
jasi:ok!
will you do it in friendship day??
jasi:ok!
me: da !! njan parayunnathe kelkkunundo??
jasi:ok!
me: nee kulamakko??
jasi:ok!
me: eda #### paranjhitte urenghada!! pic kandoooo???

jasi: oooooooookkkkkkkkkkkkkk!!!!!!! 




FRIENDSHIP DAY i saw something nasty on my wall post!!!!!

THIS IS WHAT I POSTED IN HIS WALL:

me: Da!!!! dushtttaaaaaaa

pani kodukkanam enne paranjhapol,ettinte (8) pani enik thanne aavum kittuka ene vichaarichilla!!!

Ninte EEE love story ezhuthiyathine friendship day thanne enghane onnu expect cheythilla!!!

Belated friendship day wishes!!!  :P  :) :P

with regards,

http://www.facebook.com/THEJUS.BABY

TYSON

                                                              

from left: Thej , Safir[tyson] and... da who is other guy??? dunno :P

Q.who is TYSON?
A. Safir N K
Q. Then who are you?
A. I'm Thejus!
Q. Why safir is tyson?
A. Hope you all watched film happy days?! Tyson is a chara's name.. But he
is someone like him in real life!.
Q. About Safir?
A. Born and brought up place:kannur.
    A BDS student.done his +2 from thrissur with me!
Q.so your facebook account is not your's completely!?
A. Nope! Its 50-50 share in terms of mind business.
Q.why don't you use safir then?
A. Possessiveness! No one else need to remember him or love him more than m=
ishael and me:)
Q. Will he accept this kinda blog and FB account?!
A.not a big deal for him..! We initiated TechJeeva without his permission!!
 But it was his dream and i made it true..i believe he will accept this too
!!:)
Q.so what's special for this blog post??
A. This is ma last post with the ID tyson!!
Q.'I love you tyson thej' who gonna reply for this.. U or safir??
A. Ofcourse safir!!if you see my loving chara,its cos f him:)

usthad hotel :വഴിയേ പോയ വയ്യാവേലി

a crow peed on ma shoulder!!!
so thats the welcome note @ chavakkad!!!

I'm with ma promoter to install a kioks and supplying handbills @ chavakkad footpath for the company i was working!!!
With all my pride i was teaching ma assistant , how to supply handbills and generate enquiries(all these are creepy business terms i heard from company)
An outsider believe i'm the assistant and he is the owner of that kioks!!!!
so thats what happened with ma old childhood friend Hilmi!!
she saw me from bus! i couldnt identify what expression she was holding: pitty??? sympathy???
Hell... no no..she is giggling... holding her teasing face straight at me the bus passed in slow motion!! of course slow motion...so that she will get a better look!!!

I collected her contact no. and messaged her. here we go... roll after fall conversation!!

Me:        hi.. i'm thej! hope this is hilmi??(this chat is hopeless..still)
Hilmi:      yeah..what were you doing there??? :P
Me:         you know,i'm working as a technocommercial executive and i was teaching ma assistant how to do                                                                                                          business..   (dear sister..please don't tell this to anyone..)
Hilmi:       so.... when you gonna finish this road show???you techno what?? :)
Me:        (****) very funny!! (for you only,not for me idiot :@)
Hilmi:       I think you are struggling with 'killing - time- thing'anyways i don't have message offer. byeee...
Me:          ohh...fine, any ways nice to chat with you(you don't imagine how nice it was!!)
               catch me when you got message offer ..okay???(company providers ..please don't activate any                ....            offer in her mobile...please)sure??? take care(paandi lorries are there)
 

                                             Pioneer of IEEE in ma college, founder of Techjeeva!!! blaah blaaah.....
some girl made me a "road show guy' when i told this to ma grandma , uncle and aunty....it was a relief...eehh.. not for me again.
                           they enjoyed it like an episode of vodafone comedy stars.

with regards,
road show expert :(
ഫുള്‍ സ്റ്റോപ്പ്‌ : അന്ന് ഫുഡ്‌ കഴിച്ചത് ഉസ്താദ്‌ ഹോട്ടല്‍ എന്നാ ചാവക്കാട്ട് ഒരു ഹോട്ടലില്‍ നിന്നായിരുന്നു....എന്താണ് എന്ന് അറിയില്ല .. ആ പടം എപ്പോഴും റിലീസ് ആവാതെ ഇരിക്കുന്നു !! പടച്ചോനെ എന്റെ പടം പൊട്ടി ..അതെങ്കിലും ഹിറ്റ്‌ ആയാല്‍ മതിയായിരുന്നു !!

THATTATHIN MARAYATHE: 'Akshara'nghale snehicha maapila chekkante kadha!!!!

Scene 1: {After plus one onam celebration}

safir{from kannur}:St.Aloysius colleginte varandhayiloode[corridor] njan aksharayude[gf] koode nadakkunathe orkkum!! vadakkan keralathil mathram kandu varunna oru prathyeka tharam kaatunde!! oolem orthe aa kaatum konde payyambalam beachil kidakkan enth rasamane enne ariyo!

Thej: wow!!
Mishael: ivide prathaana prashnam ethonnum alla! avalke evane eshtapedande!!!
Thej:kalanjhu!!





Scene 2:(after watching ghajini)
Thej:thrissur galsne premikkan 6 pack venam ene aarada ninnode paranjhe??
bineesh to safir: atleast same religion aavanam!!
safir: ee discussionil ninte role entha???

Bineesh:anghane onnum ella, ee vazhi poyapol...
safir:aahaaa...enghe vanne ..enghe vanne  parayatte,..vaaa

Scene 3(Before arts day)
safir:avalude oru kavitha kittiyurunenkil, athe compose cheythe paadamayirunu!!! entha misu???ready alle???
thej:ethe class mates film alla mone!!!
mishael:oru idea unde...
safir: para para..

scene 3

misu:athe aalochikkanam!!















Scene 4{after arts day)
Got prize for mishael written and  composed safir song!!

Safir to Thej:enthaada nee paranjhathe??? oole program kaanulaa... alleda pulle????? ooole kandedaa.. chirichedaa... shake hand thanneda!!! oole hindu aanenkil njan muslim aada!! njan musilm aada!!! bhu haa haaa...
thej:nee muslim aayathine njan enth cheyyanada!! :(

oru doubt !!

Scene 5 :(a genuine doubt of mishael)
Mishael: nee enthaada ummachi kuttikale premikkathathe???
safir: athe chorayada....{means problem in kannur) premam start cheyyumbozhekkum avalmaare aarelum ketti konde povum!!!
pinne ninghal ellam vicharikkuna pole, ummachi kuttikalude monjhonnumm poy povvulllaaaanne!!
pinne athinnellam kurache guts venam, kettoda nasrani chekka!!!
mishael: sheri apo, kurache padikkan unde!!!:)



scene 6(climax)
thej:eda.. oole ninak oolde diary thannunne ketini (atlast thej too learned kannur slang a bit)
safir:mm.. thaninni!!!(ya she gave it)
epo aksharaye aano, atho avaliloode akhsaranghale aano eshtapedunathe ene ariyunilleda!!!

sentoffnte timil oole nadannu varunathe kandapozhundallo!!! hooo.. mone.. mattonum njammale kandillaa!!!

NOW IN REALITY: All those were just dreams!!! As you all know[all means safir n mishael!! i think no one else will read this stupid post] , nothing happened!!!!Love life was just a mirage till now!!!

But one thing evolved eventually, which gonna last for life time!!!

Our friendship!!!!

one heart + one soul =our friendship

Scene 7: [anti climax]

kutta!! after 4 years, aa "genuine doubt clear aayi!!!"

love ur family!! thats the best u can do!!







Hi Readers,
Thanks for reading till now!!! We planned a lot of things, even IIT_JEE students won't try all those permutations and combinations to make his love a success.... But in background, our friendship became deep rooted!So we forget all the sorrows with maturity!! dedicating this post to saqfir and mishael, who made me strong and at the same time weak in ma life!!!
ehat i'm gonna do without these guys... Every time safir n misu insist me to be independent and take decisions!! but i cant do anything without these idiots!!!
with love,
safir, misu n thej

This was our last snap :together!!!

Let Clouds Fall as Rain

A day starts with full of thoughts! Always there is anticipation that what this day brings you?! Lot of thoughts… at a time fastens and slows down your speed of action to do things in the early morning!!

Thirst for innovation pushes you forward and unlucky incidents or issues will make you stand still.

At last I catch the bus with loads of memories and thoughts which mounted in ma mind like clouds!

But this is what I saw to keep me live and think in reality:

•      A poor family speaking over a basic mobile in loud speaker. Sure…. An Iphone owner [or iphone developer] can’t enjoy as much as these family enjoying!!! Those smiling faces are the first hit of thunder in ma cloudy freaky memories!!

• ;    Now comes the second hit in ma clouds [creepy thoughts] a mother holding her child next to him in road side waiting for school bus. The reason why she is special to me is that, her child is studying in a special school. A picture of true love!

•      By the time I almost stopped thinking about myself and ma unfortunate happenings in life. A handicapped passenger who is not arguing for his reserved seat and waiting next to him till that passenger get down in his stop. Friends, we used to speak about our needs but forget about our responsibilities. Here I’m not generalizing. I’m just speaking about myself!!!

•      I saw a lot of unemployed youth around which remind me, my times are tough ahead!!!

                        Now sitting in office, there is no such kind of I-me-myself thoughts!!! And even when those thoughts arise, I’m not bothered!!! This so called undefined memories and thoughts of mine compared to dark clouds is no more around!! Observing the world around will make you stay awake from the dreamy world.

Having a cup of coffee in ma office @ sankkaraiyyer road [ma St.Aloysius +2 friends used to walk for entrance coaching centre] almost all ma good memories of +2 life is here only. I told myself

                                                         “Let the clouds fall as rain”

After rain:  You guys believe in telepathy????  Don’t ask me the same... but I got a message from safir [best friend] after all these thoughts!!

‘Aliya, I can’t stop laughing… our plus two memories J ‘

Dedicating this post to dhani sebastian